Cookie Policy

Who we are

When we refer to “now>press>play”, “we”, “us” or “the Company” in this Cookie Policy, we are referring to Now Press Play Limited (company number 08031358).

Whenever you use our website at https://nowpressplay.co.uk/ (our “Site”) and our web application and our native mobile application (collectively our “App”) (the Site and the App collectively, “the Services”), information may be accessed through the use of cookies and similar technologies.

Throughout our Site and App, we may include links to third-party websites, plug-ins, and applications. These other third-party websites may also use cookies or similar technologies in accordance with their own separate cookie policies. For privacy information relating to these other third-party websites, please consult their cookie policies as appropriate.

What are cookies?

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone, or other electronic device) when you use our Services. A cookie file is stored in your web browser and allows us or a third-party to recognise you and remember things like your personalised details or user preferences. They also help us learn more about how you use and access our Services so that we can make improvements and update features. In addition to standard browser cookies on our Site, we use Software Development Kits (SDKs) and Local Storage in our Mobile App. These perform the same functions as cookies but are optimized for mobile environments, such as allowing you to download "Experiences" for offline use.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

What are “similar technologies”?

We also use local storage for storing and retrieving information on your device. This technology is similar to cookies and performs functions such as downloading an Experience to your device (which is then deleted after one month). Like cookies, local storage will either be for a “session” or “persistent”. Local storage is often used instead of cookies on devices which you use to access our Services (e.g. your Apple iOS or Android devices).

Where we refer to “cookies” in this policy, we mean cookies or similar technologies.

Managing Tracking in the Mobile App. Unlike a website, our Mobile App does not use a traditional cookie banner for statistical tracking. Instead, you can manage your preferences for Statistical and Functional SDKs (such as MixPanel or Firebase) directly within the 'Privacy & Settings' menu of the App. For any "Advertising" tracking, we will request your explicit permission via your device's native prompts (e.g., Apple's App Tracking Transparency).

How do we use cookies?

We use cookies to help us learn more about how you use and access our Services. These cookies allow us to count visits, traffic sources and the duration of visits so that we can measure and improve the performance of our Services. They help us to know which pages and Experiences are the most and least popular, and see how visitors move around the Site and within the App.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

Types of cookies

The cookies we place on your device fall into the following categories:

Strictly necessary cookies

These cookies are necessary for the Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Services will not then work. These cookies do not store any personally identifiable information. We do not require your legal consent to use of these cookies.

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most or least popular and see how visitors move around the Services. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Services and will not be able to monitor their performance. We do not require your legal consent for use of functional or statistical cookies, but we must provide you with an ‘opt-out’

Third-party cookies

All of the cookies described so far in this Cookie Policy are “first-party cookies”, which means they are set and controlled by now>press>play. Occasionally, third parties may set cookies on our Site, which we do not control. These are called “third-party cookies”. This will happen where, for example, we have included embedded content on some pages of our Site. When you visit a page with embedded content, the third-party service provider may set its own cookies on your web browser.

This also applies if you choose to connect with our social media accounts by clicking on one of the social media buttons on our Site, as you may be sent cookies by these websites.

Please note that we do not control these cookies and cannot access them. Cookies can only be accessed by the party that originally set them. You should therefore check the third-party websites for more information about these cookies. We have listed some of these providers below and included a link to their cookie policies:

Twitter – https://help.twitter.com/en/rules-and-policies/twitter-cookies

LinkedIn – https://www.linkedin.com/legal/privacy-policy

Facebook – https://en-gb.facebook.com/policy/cookies/

YouTube – https://policies.google.com/technologies/cookies?hl=en

Pinterest – https://policy.pinterest.com/en-gb/cookies

EdTech Impact – https://edtechimpact.com/privacy

Hubspot - https://legal.hubspot.com/cookie-policy

Mixpanel - https://mixpanel.com/legal/privacy-policy/

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. You can learn more about how to block cookies by visiting http://www.allaboutcookies.org/. Please note that if you block cookies completely, many websites will not work properly, and some functionality on our Site will not work at all.

Managing performance and targeting cookies‍

It is possible to opt out of having your browsing activity recorded by Google Analytics by clicking on this link. This will take you to Google’s website and generate a ‘no thanks’ cookie, which will stop any further cookies being set by Google Analytics.

You can further manage the use of performance and targeting cookies and disable the sharing of data with partners for advertising purposes by [cookie_settings].

While we use Statistical cookies by default to improve our educational content, you have a statutory right to object to this. You can do this at any time by: *

Web App: Clicking the 'Cookie Settings' link in our footer and toggling 'Statistical Tracking' to OFF.

Mobile App: Navigating to 'Settings > Privacy' and disabling 'Usage Analytics'.

How to contact us

If you have any questions about this Cookie Policy or the information we hold about you, please contact us by email at hello@nowpressplay.co.uk.

Changes to this Cookie Policy

This version was last updated on 31 March, 2026. We may change this Cookie Policy from time to time, and when we do, we will inform you by updating this section.

Email us at hello@nowpressplay.co.uk