Our Mission
We get children to live their learning: to go there, to do it and to feel it.
Primary schools are facing a rise in unmet learning needs, a wellbeing crisis and growing socioeconomic deprivation. This makes it an increasing challenge to include all learners, while there is also less time and fewer resources to engage and inspire children.
This is why in 2012, now>press>play was founded.
A school teacher, a theatre director and a social entrepreneur came together because they wanted to leverage the power of immersive storytelling to improve educational outcomes for all primary school children.
Meet Our Team
Help Us Ignite Learning In Schools
We’re a passionate, creative team made up of ex-teachers, theatre-makers, storytellers, and education specialists—all driven by a shared mission to make learning more immersive, inclusive, and impactful. If you’re looking for a team that celebrates creativity, connection, and making a real difference, we’d love you to join us!